SightlyModern websites for NZ small businesses
Your business has changed. Has your website?
We get to know your business, what makes it different and what your customers love about it. Then we turn that into a website that represents you properly. And if you have never had a website at all, that is a good time too.
- Based in
- Auckland, New Zealand
- Working with
- Businesses across NZ and Australia
- We build
- Websites and software
- Our approach
- Understand the business, then design
Start here
Let's talk about your website.
A few details is enough. We'll open a ready-to-send email so you can add anything else before it goes.
Or email hello@sightly.co.nz directly01Then and now
Your website is out of date.
Businesses move. Better photos, more reviews, new customers. The website often stays where it was left.
OUR COMPANY LTD
Auckland, New Zealand est. 1998
2013 Price List
Last updated 12 March 2013
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services.htm might have been removed, renamed, or is temporarily unavailable.
Cannot find server or DNS error.
OKLatest job on the site
Timber deck rebuild, West Auckland, 2014
Click here for more photos
Your work, looking the way it should.
Get a quote nowGoogle reviews
★★★★★ 4.9
86 reviews · Auckland
“Turned up on time and the deck looks mint.”
2026 price list
Or maybe you have never built one at all, because it sounds difficult and complicated, and you would rather just do the work. We will help you get it sorted so you can get back to running the business.
02What we build
Websites.
Modern websites designed around your business, your customers and what you actually need. That is the core of what we do, and it is where nearly every project starts. We talk it through with you before anything is built, so the site matches the work you already do.
Useful extras, if you want them
- Online payments
- Bookings
- After-hours AI phone assistance
- A simple enquiry form
- Professional photos of the shop front and the people behind the business
We come to you for the photos, so we can personalise the website. None of these extras are required.
03Our approach
Tell us what makes your business special.
Let's have a chat and get to know your business. Then we showcase what you really represent to the people you want to reach.
We want to know the good stuff about your business.
Not a checklist. The pieces that make someone trust you, remember you, and get in touch.
Stories
How you started, why you do it this way, and what people say when they find you.
Reviews
The Google reviews and thank-you messages sitting in inboxes and on your phone.
Photos + people
The work, the shop front, and the faces customers will actually deal with.
And often
- Your work
- Products
- Services
- Before + afters
Give people a reason to choose you.
Most businesses already have proof that they are good at what they do. It just doesn't have anywhere to live, and your website should be that place.
04How we work
Relaxed and clear.
Let's have a conversation. We'll take care of the hard work from there.
Most websites take around 10 days or less, including revisions. We'll keep you in the loop. We've got the website.
- 01
Talk
We learn your business. What you do, who it's for, what makes it different, and what you'd like more of.
- 02
Plan
We map the pages, content, photos and anything the site needs to do. Clear plan, no surprises.
- 03
Build
We design and build it, and show you as it takes shape so you can steer along the way.
- 04
Launch
We test everything, sort the domain and hosting, handle old redirects where needed, and get it live.
After launch, we can help you understand what the site is doing and what to do about it. That is optional. We pick it up once you are live, if you want it.
05After launch
Systems live
Then the website has to earn its keep.
A website should help people find you, make it easy to get in touch, and give you useful information about what visitors are doing. Sometimes advertising helps bring more of the right attention.
Marketing
How about we give marketing a crack?
If you have room for more work, a new website is a good moment to try advertising. You have something worth showing off, so the spend has somewhere useful to land. We can start small and grow it if it is working.
- Google Ads
- A landing page that matches the ad
- Tracking, so you can see what came back
Search
Get found.
We set up the structure, titles and technical basics Google looks for, so the site is ready to be found. Results depend on the market, the content and a bit of time.
- Sensible page structure
- Clear headings and content
- Titles, descriptions and metadata
- Fast loading and mobile-friendly pages
Data
Show us the numbers.
Depending on the setup, the site can show what people look at and how many of those visits turn into leads:
- How long they spend on a page
- What people click
- How many browsers turn into leads
06Worth knowing
Things you probably didn't think about when you built your website.
And if you have not built one yet, even better. We will take care of this stuff so you can keep running the business.
- Credibility01
First impressions
Studies of web credibility have found that visual design, how information is organised, usefulness, ease of use, evidence of a real organisation and up-to-date content all influence whether people believe a website.
- Every screen02
Mobile
Google indexes the mobile version of your pages, so a modern website has to work properly on phones, tablets and desktops.
- Speed03
Performance
Google's page experience guidance covers Core Web Vitals (how fast a page loads, how quickly it responds and how stable it is while loading), along with HTTPS and mobile usability.
- Moving house04
Migrations
Replacing an old website needs care. Old web addresses that people and Google already know should be mapped to their new equivalents with permanent redirects, so nothing gets lost in the move.
- Feedback05
Analytics
A website can tell you how visitors find it and what they do once they arrive. Set up properly, it quietly answers questions you'd otherwise have to guess at.
We'll take care of the complicated stuff. You're busy running a business.
07The straightforward part
Your website is yours.
We work out what your business actually needs, talk it through with you, and keep the ongoing side simple.
Ownership
Built for the long term.
The website we build is yours. You own it, you keep access to it, and it stays yours for as long as you want it. Think in terms of ten years, not twelve months. Future development work is quoted as and when you need it.
Domain + hosting
Keep your website online for $49 a year.
We will sort out your domain and hosting and take care of the technical setup. That is the ongoing cost of keeping your website online, subject to the final setup we agree on together.
Updates
Two free information updates every year.
Small changes, like a new blurb, a staff photo, or a couple of sentences about a service, are included. Email us what you want updated and we will sort it.
Need a new page, new function or something bigger? We'll quote it before we start.
As you grow
Start with what you need. Add more when you need it.
Payments, bookings, after-hours AI phone assistance, extra pages, a portal. We add those when they become useful.
08Meet the co-founders
Two people who like building useful things.
Sightly is Paul and Parry, two hardworking New Zealanders based in Auckland. They started Sightly in 2026 because they like the point where technology, design and business turn into something people actually use.
09Need more?
Most people just need a website. We can build more when you do.
Start with the site. If your business later needs systems around it, that is separate work, quoted when you actually need it.
How it can connect
- Website
- Data
- Automation
- Action
Custom apps
An app designed around how your business actually works.
Automation
Move information between forms, emails, spreadsheets, CRMs and the tools you already use.
AI call taker
Capture enquiries after hours, answer common questions and collect useful lead information.
Lead capture
Turn website visitors into structured enquiries instead of just another email.
Automatic follow-up
Someone fills out a form, the right person gets notified, the customer gets a useful response, and the enquiry moves to the next step.
Quotes / estimates
People give you the right information, and the system helps prepare the quote.
Customer portals
Customers log in to view bookings, jobs, documents, invoices or progress.
Internal tools
Something for the team that fits your actual workflow.
Bookings + payments
Online booking and payment where it suits the business, not a one-size-fits-all product forced onto you.
Integrations
Connect the website to software you already rely on.
10Work
Two we've built.
Two real businesses. Two very different websites. Sightly built both.
Event entertainment · Auckland
SpinTop Entertainment
360 video booth and Hang Challenge hire for weddings, school balls, 21sts and corporate events. The site sets out what's on offer and how to book.
spintop.co.nz
Film composer · Auckland
Paul's Music Company
Original film, game and trailer music by Auckland composer Paul Weichselbaum, with tracks to listen to and a simple way to get in touch.
paulsmusiccompany.co.nz
Still thinking?
Ready when you are. Tell us about the business.
Use the form near the top, or email us directly.
Thank you.